[北京]麦肯光明广告有限公司

职位：2009招聘
发布时间：2009-06-04
工作地点：北京
信息来源：清华大学
职位类型：全职
职位描述
发布时间：2009-06-04 截止时间：

招聘单位：麦肯光明广告有限公司

单位 基本信息

单位名称： 麦肯光明广告有限公司

单位地区：
单位隶属部门： 北京市

单位性质： 其他企业
单位行业： 其他

单位地址：

单位邮编：

单位主页：

单位联系人：

单位联系方式：

单位Email:

招聘 信息内容

麦肯•光明广告有限公司是由美国麦肯世界集团(McCANN-ERICKSON WORLD GROUP)与《光明日报》社于1991年底合资组建的专业广告公司。公司的外方股东麦肯世界集团成立于1902 年，总部设在美国纽约，是全球著名的跨国4A广告公司之一。麦肯•光明广告有限公司是麦肯世界集团投资的第116个国家(地区)，目前在北京、上海、广州和香港有4个办公室，员工人数超过400人。营业额在国内广告界始终名列前茅。

Data Analyst

Requirement

§ Experience in Analysis, CRM or database marketing

§ Articulate and Fluent in English

§ Skilled in use of at least 2 of the following: SAS, SPSS, Clementine, SQL

§ A good understanding of analytical techniques including CHAID or Clustering is highly desirable.

§ Ability to build statistical data models, manipulating data designed to generate customer insight and optimizing CRM activity

§ Creating and producing compelling customer-ready presentations and reports

§ Excellent attention to detail

§ Online Analytics/Optimisation also desirable

§ Responsible, organized and detailed oriented

§ An interest in servicing the I.T. sector is a plus

§ Ability to work under pressure and to tight deadlines

§ Required to travel predominently around the APAC region

KEY DUTIES & RESPONSIBILITIES

[1] Value Add

Data Insight and Driven - direct access to Data and Experience

Building Analytical Models

Return on Investment/Response Rate Improvements

Mentoring/Partnering clients on Analytical Driven Projects

Digital/Online Optimisation

Segmentation leading to data driven strategy

[2] Measurables

§ Cost Per sale/De-scaling without negative impact on Response Rates

§ Monthly model measurement reporting per country

§ Monthly model degradation reporting per country

§ Quarterly campaign optimizer performance reporting per country

[3] Deliverables

§ Various modelling techniques

§ Up-sell/Cross-sell models

§ Success measurement reporting – campaign responders, responders profile

§ Database availability reporting – qty avail on database for mailing

§ Application of rules to DB logic

§ Data Cube Build & Tweaks

§ Sharing Best of Breed/Agency Best of Breed to Clients

§ Training and Mentorship to Clients

§ Strategic Vision

§ Consistency of Execution

Operations Programmer

Position Description ：

To maintain/develop the client's database and deliver a high standard of work using client data in the fulfilment of Database and Campaign activity.

Requirement

§ Knowledge and experience in designing and maintaining large normalised databases. Knowledge and experience in maintaining and tuning SQL 2000 (and preferably 2005). Ability to take control and manage new designs and scalability of the database.

§ University graduate in an IT related subject

§ Experience working in a practical database environment is desired

§ Good English communication skills

§ SQL Server 2005, 2000 & 7.0, Microsoft Access, DTS Package, DHTML, XML

§ Knowledge of Entity Relationship Modelling (Database Design), Physical Design (Tables, Queries, Views, Stored Procedures and possibly Forms and Reports), Database Maintenance (Security, User Rights, User Tablespace Allocations), Performance Tuning (Stored Procedures, Table Indexes, Table and Row Locking)

§ .NET development including database connectivity

§ Proven ability to write reports for end users with Word/Excel/Outlook automation through VB and writing VB macros will be ideal

KEY DUTIES & RESPONSIBILITIES

Client Focus

§ Have a good understanding of the clients' business

§ Be able to work under pressure and meet tight deadlines

§ Have a good understanding of the business objectives and work required

§ Execute data loads and executions according to account manager requirements

§ Maintain statuses and timings of work

§ Maintain relevant documentation to a high standard

§ Ensure Client database is kept up to date and secure

§ Ensure work is delivered on time and meets client requirements

§ Ensure issues/queries are escalated and resolved in a timely manner

§ Abilty to accurately estimate timeframes and requirements

Internal Focus

§ An individual who asks questions, listens to answers and finds solutions

§ Confidence in your own initiative to provide solutions to problems

§ Comfortable presenting the solutions to the problems in a clear and precise manner

§ A motivated professional

§ Commercially aware person who can identify the key issues

§ A clear thinking person demonstrating attention to detail who is well organised and can operate independently when necessary

§ A team player who can develop and maintain good internal relationships

Interested Candidates please forward your details to ：

mail： recruit.bj@

tel： 010-64380011-118

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