[上海]思科系统（中国）网络技术有限公司招聘Brand Marketing Intern

发布时间：2012-04-09
工作地点：上海
信息来源：思科系统（中国）网络技术有限公司
职位类型：兼职
职位描述
Function: Greater China Marketing

Type: Intern for Brand Marketing

Location: Shanghai

PositionSummary

The primary role is to supportthe execution of brand campaigns through advertising on a wide range of mediaand focus on working with agencies on creative assets development,localization, adaptation and revisions, in order to build Cisco brand awarenessamong stakeholders in Greater China.

Responsibilities

I. Creativeassets development, localization, adaptation and finalization:

Workclosely with external advertising to execute creative assets development for awide range of media including print, outdoor, online, search, and social

Alignand collaborate with various internal stakeholders including segment and solutionsmarketing teams to maximize the impact of the creative and messages

Supportthe localization and adaptation of global creative assets including web,advertisement, video, and collaterals

II. Brandmanagement:

Understandand get familiar with Cisco brand guidelines, corporate identity system, andmessaging in relevant brand deliverables

Applythe brand message and positioning as well as visual identity to the creativeassets localization and adaptation works

Engagewith solutions and segment marketing teams to get related contents for brandlanding pages and facilitate consistent brand integration

III. Driveoperational excellence on the day to day basis:

Relatedmarketing teams engagement

Projectplanning, management & follow-up

Relatedproject budget planning & expense control

Ensurecompliance to guideline and processes

EssentialRequirements:

Majorin related disciplines (Marketing/Advertising/Creative Development)

Relatedexperiences in brand, marketing, or communications

Goodcreative development skills with strong written and verbal communication skills

Goodproject management experience to work with agency and internal partners

Goodinterpersonal skills to collaborate with various teams and departments

Work Time: 3 months from May to July, 2012

Compensation: No

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