奥美整合行销传播集团

职位：奥美广告AdvertisingCreative-Art Director
发布时间：2007-05-15
工作地点：北京
信息来源：中华英才网
职位类型：全职
职位描述
Welcome to the creative department of Ogilvy. Feel free to smile anytime you feel the urge. After all, you’re in the playground of the business world, working on some of the greatest brands in the business. You should feel confident, energized and ready to take on the universe. Here are some specifics about your job as art director/senior art directorJob Description: As an art director, you direct the look, feel and aesthetic of your client’s brand. It is your task to take a client’s business problem or opportunity and, along with your writer partner, create concepts that engage the target and clearly communicate relevant messages. But it’s also your specific responsibility to ensure the physical look is appropriately executed for a given brand, and that visual look communicates the message as effectively as possible. It should also be your goal to make your client and his brand famous. To get them talked about. And to have the brands that you work on be the brands that everybody in the agency wishes they were working on. To make the agency proud of the work you do, and to have the agency want to show off that work.Your Duties Include:
-Knowing how the office produces work from start to finish; who does what and whom to go to in order to get done what you need to get done.
-Fully understanding your client’s business problems and opportunities.
-Questioning the brief. Making sure it makes sense to you. If it doesn’t, letting the brief
-writer know. Then coming to a resolution that all parties feel good about, while being respectful along the way.
-Thinking up brilliant answers to the brief. But also thinking beyond the brief as well to surprise the client with smart initiatives that can move his/her brand forward.
-Working independently to know what next steps are while keeping a steady eye on the process, so you’re able to pull in the right people at the right time to ensure the work gets produced of the highest quality, and on time and budget.
-Communicating often enough with others on the project so no misunderstandings or mix
-ups occur.
-Updating your Creative Director and/or Associate CD often so they he/she can contribute along the way and stay abreast of the progress.
-Supporting account management so they fully understand the creative work in order to better sell it to client and follow through in producing it. Also, availing yourself to see clients to help sell the work, whenever necessary.
-Checking and double
-checking layouts, comps, transparencies, pdf’s—or whatever other form the work is being reviewed, shown or produced—to make sure visuals are as they should be. You’re the last line of defense against art directorial mistakes. Take pride in paying attention to the smallest details. It’ll pay off in trust and respect from those with whom you work, and from clients.
-Maintaining a good relationship with suppliers. As an art director, they’re very often your life line. Having a positive working relationship with them can make the work better and the process go much more smoothly.As an ad creative we expect you to:
-Have a passion for the ad business. Why else would you want to spend so many hours of your day doing ads
? Be a student of advertising from around the world. Keep a library of stuff you think is great. And have an opinion of why it is great. Study award
-winners. Think long and hard about why the big winners are so good and crack the code. Know what advertising your client’s competitors are running. Look back and know the history of advertising your client has run. Also be up on advertising trends and techniques in all ways, shapes and forms. Better yet, try to create your own.
-Surf Truffles at least once and week. See what other Ogilvy offices are up to, and how they’re breaking through.
-But don’t live and breathe only advertising. Get out and discover music, theatre, and other forms of culture that can inspire your advertising and life. Oh yeah, have a life, if you can swing it.
-Care about your own work. Keep your files up
-to
-date. Your work is who you are. It’s your identity. You are what you produce.
-Look past the conventional. Push yourself to do work you’ve never done. In media you’ve never worked within.
-Be serious about the work, but at the same time let your joy of life live and breathe.
-And remember you’re surrounded by people who are on your team, working with you for a common goal. Treat them as teammates. Assist when it’s time to assist and score when you’re in position to score. 公司简要介绍：
奥美整合行销传播集团 RMG (Relationship Marketing Group) 是奥美集团在中国的成员公司之一。在全球，奥美集团也是WPP集团这个全球最大的传播和行销集团之一的成员。WPP集团是全球最大的多元化传播服务集团之一，2003年的营业收入达到41亿英镑，在全球拥有70,000名职员，在106个国家有1,400个营业机构。WPP集团的客户中有财富全球500强中的300多个公司，NASDAQ100强中50多个公司，以及财富e-50中的30多个公司。WPP集团旗下拥有众多传播服务公司，包括奥美集团、智威汤逊广告、伟达公关、博雅公关、Willward Brown Research International、MediaEdge:cia（尚扬媒介）、Mindshare（传立媒体）、Enterprise IG（扬特品牌识别咨询）等，这使得RMG能够与这些业界翘楚共享一系列的顶尖传播资源。　　15年前，随着中国的改革开放，奥美开始了在中国的业务。1991年，奥美与国内最大的国有广告公司——上海广告公司合作，成立了中外合资上海奥美广告有限公司。目前，奥美中国已有员工1,500余名，为客户提供包括广告、公共关系、顾客关系行销、互动行销、电话行销、视觉管理、市场调研、促销规划和美术设计在内的全方位传播服务。2002年，奥美成立了RMG整合行销，致力为有不同业务需求的客户提供360度的品牌传播和管理服务。　　以品牌为核心，我们的整合行销服务深得客户信赖，令RMG的业务每年以双位数增长，我们的队伍是目前业界最活跃的品牌传播团队之一。 联系方式： E-mail：hr.beijing@注：请在邮件中注明应聘职位的名称或编号，并注明该招聘信息来源于。 E-mail：hr.beijing@
注：请在邮件中注明应聘职位的名称或编号，并注明该招聘信息来源于。