Data Executive

发布时间：2007-03-25
工作地点：上海
信息来源：财大BBS
职位类型：全职
职位描述
代友招聘
Job Description

Location: Shanghai, China
Job Position: Data Executive
Reports to: Data Analyst

1. Position Summary
To deliver data analysis services to support client’s marketing requirements. This includes ad-hoc project, pre-campaign T.A. profiling, post-campaign evaluation, and all reporting needs for campaigns. It requires an investigative mindset and strong attention to detail due to the importance of the customer data. It also requires the ability to present data in a format that will be clearly understood.

2. Key Objectives of Role
 Support client’s data requirements for all data-driven marketing activity.
 Champion data quality within Ford’s customer database.
 Contribute to delivering the highest quality of Data Services to Wunderman’s clients.

3. Day to Day Responsibilities
 Data preparation for client’s marketing campaign/activity
 Data extract, transfer, and load to relevant database/sheet
 Data quality assurance: assessment, cleansing, and correction
 Report generation based on pre-defined template: ad hoc, regular
 Data distribution to related parties
 Data merge and de-duplication
 Data pre-processing for analytics task
 Assist Data Analyst and CRM Planning Office to develop data flow process
 Revise and update SOP, Standard Operation Process
 User Acceptance Testing

4. Core Skills
 Good knowledge of database architectures
 Good knowledge of Excel and Access
 Understanding of CRM and database marketing
 Ability to foresee problems and uncover the fundamental issues relating to data management
 Strong time management and prioritisation skills
 Good verbal and written communication
 Excellent attention to detail

5. Qualifications
 1 year in a data executive role
 BA/Master in Statistics, Economy, Operational Research, Business, Marketing or Social Science
 Knowledge of Statistics
 Can process data, provide reporting independently
 Can work under pressure
 With exp in research firm or agency a plus
 Can-do attitude
Job Description

Location: Shanghai, China
Job Position: Data Analyst
Reports to: CRM Planning Officer

1. Position Summary
To deliver data analysis services to support client’s marketing requirements. This includes ad-hoc project, pre-campaign target analysis. profiling, post-campaign evaluation, and all reporting needs for campaigns. It requires an investigative mindset and strong attention to detail due to the importance of the customer data. It also requires the ability to present data in a format that will be clearly understood.

2. Key Objectives of Role
 Support client’s data requirements for all data-driven marketing activity.
 Champion data quality within clients customer database.
 Contribute to delivering the highest quality of Data Services to Wunderman’s clients.

3. Day to Day Responsibilities
 Request: execute Data Requests from the account team
 Database: Assessment of database issues (quality and functionality) and propose solutions.
 3rd party: Manage the process of loading and maintaining "rented" lists of prospect data from 3rd party suppliers.
 Pre-campaign evaluation: Cost evaluation, ROI, response rate,
 Post-campaign assessment: response, ROI, gap analysis,……
 Regular reporting: report template developing, regular report generation and insight finding
 Data flow and process: Assist the CRM Planning Officer to document data flows chart and processes
 Questionnaire: Design questionnaire
 Contact history: Manage the upload of outbound customer contact history.
 Documentation: Ensure documentation is created and maintained in an accurate and timely manner
 UAT: User Acceptance Testing of system, website, online media exposure and email campaign

4. Core Skills
 Query writing skills with 1. SQL or Access 2. Excel
 Good knowledge of database architectures and data schema
 Good knowledge of Excel and Access
 Understanding of CRM and database marketing
 Experience in documentation of business rules (preferred)
 Ability to foresee problems and uncover the fundamental issues relating to data management
 Strong time management and prioritisation skills
 Good verbal and written communication
 Excellent attention to detail
 Previous experience of SPSS or other statistical applications preferrred

5. Qualifications
 2+ years in a data analysis role
 BA/Master in Statistics, Economy, Operational Research, Business, Marketing or Social Science
 Advanced knowledge of Statistics
 Can analyze data, provide reporting independently
 Can work under pressure
 With exp in research firm a plus
 Can-do attitude
Resume to tonerwang@